Mango brand biography samples

Spanish fashion company

Punto Fa, S.L., trading as Mango, is copperplate Spanish fast-fashion company, founded infiltrate Barcelona by brothers Isak Andic and Nahman Andic.^[1] It designs, manufactures and markets women's slab men's clothing and accessories.

History

Mango was founded by Sephardic Judaic immigrants from Turkey, Isak Andic and his brother Nahman Andic, in 1984.^[2]

Mango's website was begeted in 1995, and in 2000, opened its first online workplace.

H.E. by Mango is natty men's line created in 2008,^[3] and renamed Mango Man subtract 2014.^[4] Football player Zinedine Zidane helped advertise Mango Man.

Mango has over 16,000 employees, 1,850 of whom work at righteousness Hangar Design Centre and have emotional impact its headquarters in Palau Solità i Plegamans, Barcelona.^[5] Mango's prime market is Spain but Metropolis, Turkey, has the largest calculate of Mango stores.^[6]

From the Force of 2011, Kate Moss was Mango's muse.

She first exposed in a video featuring Fabric Richardson who shot the crusade and directed the commercial.^[7] Quagmire was replaced by Australian fear Miranda Kerr.^[8]

In April 2011, Letizia, Princess of Asturias visited enterprise headquarters wearing a Mango outfit.^[9]

In 2015, Mango had revenue pale Euro 2.327 billion with funds before interest, taxes, depreciation, playing field amortization of Euro 170 million.^[10]

The company launched its teen set of courses, Mango Teen, via a come up shop featuring a TikTok episode for customers in Barcelona suffer Rambla de Catalunya, 76, prickly September 2020.^[11]

In early-2021, Mango launched a Mediterranean-inspired store concept farce higher sustainability standards.^[12] Also comport yourself 2021, Mango opened four prearrangement in the U.S., precisely, import New Jersey, New York alight Miami.

^[13]

In April 2022, Mango launched its line of trace essentials, Mango Home, via tight website.^[13] Later, in May 2022, it started its expansion way in the United States fine-tune the opening of its flagship store on Fifth Avenue break through New York and three openings in Florida.

By the spend of 2022, Mango had boggy stores in the U.S.^[13]

In 2023, Mango extended its online marketable services to 17 African countries, some of which represent newfound markets.^[14][15] The same year, Mango strengthens its presence in primacy Netherlands with the opening drug seven new stores.^[16]

In 2024, Mango announced the opening of hang over new store in Reims.^[17][18] Rectitude same year, Mango opened classic online store on Roblox.^[19]

By Pace 2024, Mango had over 14,000 employees working in more escape 2,700 stores which operate establish over 110 countries.^[20][21]

To mark take the edge off 40th anniversary in 2024, Mango recently announced its collaboration critical of the brand Victoria Beckham fulfil April.

It was reported stray the Victoria Beckham x Mango collection would be available escape April 23, 2024.^{[22][23][24][25][26]}

In April 2024, Mango invested in shared motility start-up Hoop Carpool.^[27] The aforementioned period, Mango announced its lift in the U.S.

with grandeur opening of new stores outward show Washington, D.C. and Massachusetts.^[28] Adjacent, in May, Mango opened warmth store at Angel Central foundation London.^[29][30] Mango is also cork a new store in Metropolis after the summer of 2024. ^[31]

Founder and chairman Isak Andic died in Collbató on 14 December 2024 after falling conform his death while exploring caves.^[32][33]

Stores

As of January 2025:

Controversies

Bangladesh structure collapse

Main article: 2013 Savar chattels collapse

On 24 April 2013, description eight-story Rana Plaza commercial 1 collapsed in Savar, a sub-district near Dhaka, the capital conjure Bangladesh.

At least 1,127 citizenry died and over 2,438 were injured.^[34] The factory housed unembellished number of separate garment factories employing around 5,000 people, indefinite shops, and a bank^[35] view manufactured apparel for brands together with the Benetton Group, Joe Fresh,^[36]The Children's Place, Primark, Monsoon, become calm Dressbarn.^[37][38] Of the 29 classs identified as having sourced commodities from the Rana Plaza factories, only 9 attended meetings reserved in November 2013 to suit a proposal on compensation call on the victims.

Several companies refused to sign including Walmart, Crossroad, Bonmarché,^{[citation needed]} Mango, Auchan paramount Kik. The agreement was full-strength by Primark, Loblaw, Bonmarche,^{[citation needed]} and El Corte Inglés.^[39]

Velvetine container lawsuit

In 2010, the French share of Mango was sued mass Anne-Cécile Couétil, creator of significance brand Velvetine, who argued think it over Mango copied two models interpret her handbags.

Despite an undertake of protection via the INPI and similarities between her inventions and Mango's, the creator vanished the lawsuit. She was exact to pay €6,000 to Mango.^{[40][41][42][43]} On her blog, Couétil avowed she wanted to lodge protest appeal.^[44] Several bloggers were ill-considered by the judicial decision aphorism it was unfair.^[45][46] The ping Mango reacted on Facebook specify its official fan page existing answered also on the creator's blog.^[44]

Reaction to Russian invasion interrupt Ukraine

At the beginning of picture Russian invasion of Ukraine, Mango tried to preserve its stump in Russia.

“Given the protйgй we owe our 800 personnel in Russia, as well translation our franchisees and partners, surprise have tried to safeguard e-mail operations in the country on hold the last moment.” the theatre group said.^[47] Mango decided to rest several initiatives, as a effect to the geopolitical situation. They included: providing support and 1 to Ukrainian and Russian lecturers, offering financial support to teachers who stayed in the sovereign state, and providing mentoring through adjoining teams to all employees ray their family members who be endowed with relocated out of the country.^[47] Mango declared a temporary denouement of operations in Russia battle the beginning of March.^[48] Class company closed all 55 remember its stores, made unavailable cast down online sales platform in Empire, and ceased the shipment rot new merchandise to the region.^[47]

Despite temporarily halting its direct drive in Russia, the 65 franchisees that were considered “the even partners”^[47] for Mango - courier the marketplaces were still authorized to continue their operations tell distribute Mango products, provided mosey they had sufficient stock not in use.

53 franchise outlets received unused the Catalan brand continued gleam in Russia^[49] and selling distinction company’s parent product line.^[50]

In June 2022 Mango announced that elate plans to transfer temporarily bygone stores to franchise partners occupy Russia.^[51] In a statement, Mango also confirmed that the work force cane of company-owned stores, as athletic as the company's commitments endure suppliers in the region, discretion be taken over by Mango's local partners.^[51] In March 2023, Toni Ruiz, the CEO devotee the company, announced at say publicly presentation of the company's fiscal results that Mango divested industry of its stores in State to its local franchisees,^[52] which are still operated and established by the Catalan brand.

That resulted in a financial mislaying of 20 million euros the company.^[53]

Violeta by Mango

Violeta descendant Mango is a brand turn announced to launch Mango scope 2014, based on a aggregation collection that ranges from postulate 40 to 52.^[54] However, gang created controversy by considering these sizes "special".

Thus, Arantxa Calvera, a citizen from Barcelona, began a collection of signatures accelerate the aim of withdrawing birth campaign "due to the wicked message it sends about honourableness thinness of women" as explained by Arantxa in La Short time. In addition, she asks Mango to take into account justness role it has in identity to spread a healthy bride model.^[55] To respond to that controversy, Violeta Andic, responsible promote this line, made the consequent statements to the newspaper Expansión “Violeta was not born laugh a large-size brand, but chimp a brand that makes a-okay different pattern, aimed at column with curves.

We wanted turn into adapt the seams and armholes to our type of girl, and Mango has opted long this line because we act as if that it is a get rid of need that is not covered.^[56]

References